isae brand book
the People Who Are Connecting Nature, Life and Tradition
the Voyage into Colorful Life
the Voyage into the Tradition
the Voyage into Slow Life
이새와 'AGI 서울2016'
the Voyage into the
‘AGI SEOUL 2016’
이새의 숨은 뜻 : 잇는 일
이새의 숨은 뜻: 잇는 일
'자연과 함께 하는 삶'을 지향하는 패션&라이프스타일 브랜드 이새가 건강한 슬로라이프를 살아가는 이들을 찾아_
We join hands with various craft artists to make our own special accessories. We’re always looking for new and talented artists. You can only see works in ‘isae’ that we’ve collaborated with those artists we’ve met.
In the past, people in the nature of this land found ways to adjust to a healthy and gentle person, and delivered them in a way that is good to find and good to live with nature.
This is called tradition.
We would like to add today’s use to the old things made of the wisdom of the tradition and let them be absorbed into everyday life.
Natural materials and natural dyeing are the most important and fundamental parts of our clothing work. Paint thread and cloth with materials derived from nature. We hope nature will be with us closest to the body, and life will be with us closest to nature.